As a social enterprise, we believe in the restorative power of fitness and nature, as a tool to achieve more than just improvements in health and wellbeing.

Our holistic, mind-body-soul approach centres on education and understanding, ensuring that individuals can tap in to their true potential.

Rooted in a pursuit for both external and internal strength, endurance and natural movement, we reconnect people with their instinct, unlocking leadership and responsibility.

Find out more about our workouts

Proudly working with homeless charity Porchlight


We're proud to have enabled individuals experiencing both mental and social challenges to reconnect with and fulfil their inner potential. 

Our outdoor fitness programmes encourage individuals to break free from restriction, rules and regulation. This environment creates the perfect headspace to grow in mind, body and spirit.

We have helped individuals experiencing both mental and social challenges to reconnect with and fulfil their inner potential. We provide coaching and aim to offer employment opportunities to many of these individuals; enabling them to become leaders and role models for others.

Please get in touch to find out more about our work with charities, training and commitment to social enterprise.


MEET The team

Coming from a range of different backgrounds, our team have unparalleled experience in all things health, fitness, nature and recovery.



Steve Denby

As a health and motivational coach, injury rehab therapist, massage specialist and personal trainer, Steve combines professional expertise with his own experiences. Caught up in addiction and destructive behaviour patterns himself, Steve’s experiences include losing all of his worldly possessions, and home. He uses holistic fitness, meditation and mindfulness to help aid recovery, encouraging people to embrace the past in order to heal. 

Steve’s training methods draw on his own journey in order to help those who have lost their way, just as he had.

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Carl Adams

Coming at social enterprise via world travel, political science and rural community development, Carl brings a passion for the unexpected to Primal Roots. As an ultra-runner and qualified Coach In Running Fitness with British Athletics he uses running as a metaphor for life at Primal Roots; believing we are all able to draw on untapped reservoirs of potential when we realise that not all pain is significant. 

Along with his wife and three children, Carl lives in the beautiful village of Smarden, Kent.


Giles Seaford

Giles is the Canterbury District Sports Development Manager and brings a wealth of community statistics and connections to Primal Roots. His interests and experience are in the management of community events, having led street based sporting activity all the way up to being involved in developing elements of the London 2012 Olympic Games and 2015 Rugby World Cup. Giles is mainly desk based sorting logistics and managing projects but loves nothing more than getting out into the forest by foot or bike.


Richard Barnard

Formally homeless and suffering from addiction, Richard is now a service manager for a homeless charity as well as qualified life coach, charity board member, NLP practitioner and spiritual director. Richard credits fitness, meditation and faith for his positive recovery and sees exercise as a journey of self discovery.

After years of getting frustrated with an artificial and suppressed gym environment, Richard understands the benefits of connecting with nature and being outside, especially woodland.


Liu Batchelor

Liu is passionate about the benefits of sport and fitness in both recovery and personal development.  A former GB wakeboarder and bodybuilding competitor – via two major knee injuries – Liu went on the compete 100 Sports in 100 Days to raise money for charity, and to prove that there really is a sport for everyone.

As a project and events producer, with a specific interest in the use of community events to build leadership and communication skills – Liu coaches and supports organisations in how to turn big ideas into reality.


Get in touch with the team for more information on how to get involved


An example of a session with young homeless people in the Canterbury area.